doTERRA International was founded in 2008 by a group of health-care and business professionals who shared a vision of bringing high-quality essential oils to families around the world. Headquartered in Pleasant Grove, Utah, doTERRA has grown into one of the largest essential oil companies globally, with operations spanning more than 100 countries and millions of active customers and wellness advocates. The company name is derived from Latin, meaning "Gift of the Earth," reflecting its commitment to sourcing pure botanical products from around the globe.
doTERRA is best known for its CPTG Certified Pure Tested Grade essential oils, which undergo rigorous third-party testing to ensure purity, potency, and safety. The product line includes over 100 single essential oils and proprietary blends, as well as nutritional supplements, personal care products, cleaning solutions, and diffusers. Popular products include Lavender, Peppermint, and the proprietary On Guard protective blend, Deep Blue soothing blend, and the Lifelong Vitality Pack nutritional supplement system. Each batch of essential oil is tested using mass spectrometry, gas chromatography, and other analytical methods.
doTERRA developed its Co-Impact Sourcing initiative to establish ethical and sustainable supply chain partnerships with growers and distillers in developing countries. This program operates in over 40 countries, working with smallholder farmers and artisan distillers to source raw botanical materials. Through the doTERRA Healing Hands Foundation, the company funds community development projects in sourcing regions, including building schools, health clinics, and clean water systems. This vertical integration of sourcing allows doTERRA to maintain quality control from harvest to bottled product.
doTERRA has experienced rapid growth since its founding, reportedly surpassing two billion dollars in annual revenue. The company operates corporate offices and distribution centers across North America, Europe, Asia, Australia, and Latin America. doTERRA employs thousands of corporate staff and supports millions of Wellness Advocates who distribute products through the direct-selling channel. The company has consistently ranked among the top direct-selling organizations worldwide by revenue.
doTERRA offers individuals the opportunity to become Wellness Advocates, who can purchase products at wholesale prices and earn commissions by sharing essential oils with others. The company provides extensive training through its online university, regional events, and annual convention. Wellness Advocates are encouraged to educate customers about safe and effective essential oil usage, conduct wellness consultations, and build teams of like-minded individuals who are passionate about natural health solutions.
doTERRA has received numerous industry awards and recognitions, including multiple placements on the Direct Selling News Global 100 list. The company has also been recognized for workplace culture, earning spots on best places to work lists in Utah. doTERRA actively participates in industry associations and supports research into the therapeutic applications of essential oils through partnerships with universities and research institutions.
doTERRA utilizes a unilevel compensation structure with performance-based bonuses designed to reward both product sales and team development.
