doTERRA (meaning 'Gift of the Earth' in Latin) is an American multi-level marketing company specializing in essential oils, blends, and wellness products. Founded in 2008 by a group of health-care and business professionals in Pleasant Grove, Utah, doTERRA has grown to over $1.7 billion in annual sales with more than 6 million Wellness Advocates in over 100 countries. doTERRA's products are positioned as Certified Pure Tested Grade (CPTG) essential oils — a proprietary quality standard. The product line includes over 200 essential oils, blends, personal care products, nutritional supplements, and cleaning products. doTERRA is the world's largest seller of essential oils by revenue. The company's Co-Impact Sourcing initiative partners with small-scale farmers in over 40 countries to source botanical ingredients, ensuring fair trade practices and premium quality. doTERRA is privately held and does not disclose revenue publicly, though industry estimates consistently place it among the top 10 global MLM companies. Wellness Advocates earn income through retail sales (25% discount for wholesale members), Fast Start Bonuses on new member enrollments, Power of 3 Team Pool, Unilevel Commissions, and Leadership Pools. The company has faced criticism regarding aggressive wellness claims made by some distributors on social media.
PLAN TYPE: Unilevel with Leadership Pools
HOW IT WORKS:
doTERRA Wellness Advocates earn income through a combination of retail customer sales, enrollment bonuses, and residual commissions from their personal organization. The plan rewards both immediate retail sales activity and long-term organization building. Members (customers) purchase at 25% off retail; Wholesale Members pay a $35 annual fee for wholesale pricing. Advocates earn the difference.
KEY QUALIFICATION STEPS:
• Wellness Advocate: Entry level — must maintain 100 PV monthly Loyalty Rewards order for most commissions
• Silver: Personally enroll 3 active building legs (each with 600 OV/month)
• Gold: 3 legs at Silver or above (3,000 OV each)
• Platinum: 3 legs at Gold or above (6,000 OV each)
• Diamond/Blue Diamond/Presidential Diamond: Increasingly large organizational requirements
THE LOYALTY REWARDS PROGRAM (LRP):
The LRP is the cornerstone of doTERRA's recurring revenue model. Customers/Advocates who place monthly LRP orders earn points redeemable for free products (10-30% back). This creates predictable monthly volume that underpins commission calculations. Advocates who lead strong LRP organizations see very consistent monthly commission income.
INCOME STREAMS:
• Retail Sales Profit: 25% on sales to non-enrolled customers
• Fast Start Bonus: 20% on new Enrollment Order + first 60 days (paid by company)
• Power of 3 Bonus: $50-$250 monthly when 3 personally enrolled members place 100 PV LRP orders
• Unilevel Commission: 2-7% per level, paid on 7 levels of organization
• Leadership Bonus Pools: Elite (4%), Premier (10%), Silver and above bonus pools
TYPICAL MONTHLY EARNINGS (US Income Disclosure):
• Active Advocate: ~$100-$400/month
• Silver: $800-$2,500/month
• Gold: $2,500-$7,500/month
• Platinum: $7,500-$20,000/month
• Diamond: $20,000-$80,000+/month
