Hive's Troubling Origins
The newly launched MLM platform, Hive, has raised significant red flags within the multi-level marketing community due to its apparent ties to the discredited Hexucation. Notably, Hive's website lacks transparency about its ownership and executive structure, a serious concern for potential investors and participants.
Hexucation's Fall
Hexucation was a cryptocurrency pyramid scheme that began operations in mid-2024 but collapsed by October of the same year. Its website now redirects to Hive’s domain, indicating a likely connection between the two ventures, suggesting the same individuals might be behind both schemes.
Hive operates through “haiv3.com,” a site that was privately registered on August 16, 2025. The direct lineage from Hexucation raises questions about the legitimacy of Hive and its offerings.
What Hive Offers
Upon examination, Hive appears to lack any tangible products or services that can be retailed. The primary offering revolves around promoting membership within Hive itself, which is a concerning characteristic of many pyramid schemes.
Compensation Structure
Hive markets access to AI-generated courses and training centered on cryptocurrency—however, details about these courses remain vague. The Hive All Inclusive package is assumed to encompass all courses, yet specifics are scarce. The only clearly priced item is a $249 trading course.
In terms of compensation, Hive pays commissions for course sales based on a unilevel structure, extending up to three levels of recruitment. Promoters earn through selling these courses to newly recruited members.
Joining Hive
Interestingly, becoming a Hive promoter appears to be free, which could entice individuals looking to earn income without an upfront investment. However, this model raises significant concerns about sustainability and the potential for exploitation.
The Bigger Picture
The history of Hexucation and its ties to the more notorious HEX cryptocurrency Ponzi scheme, which resulted in significant losses for investors, underscores the risks associated with Hive. In 2023, the SEC filed a lawsuit against HEX and its creator, Richard Schueler. Although the case was dismissed in April 2025 due to insufficient evidence of fraud, the SEC estimated investor losses at over a billion dollars, a stark reminder of the potential pitfalls in these types of schemes.
The absence of any mention of HEX on Hive’s website, coupled with a shift towards AI-focused offerings, adds another layer of complexity. Hive markets itself with flashy terminology but lacks real products for consumers.
Why It Matters
This situation highlights a recurring theme in the MLM industry: when recruitment becomes the sole focus, the structure resembles that of a pyramid scheme. If Hive’s recruitment dries up, so will the commissions for its promoters. History shows that when these schemes collapse, the majority of participants are left with losses, instead of the promised profits.
If you're considering joining an MLM like Hive, be sure to evaluate the legitimacy of its offerings and the transparency of its leadership.
What to Watch For
As Hive continues to gain attention, it will be crucial for potential affiliates and consumers to stay vigilant. Monitor for any updates regarding the company's operational structure, product offerings, and regulatory actions that may arise. Transparency is vital, and the history of Hive's predecessors casts a long shadow over its future.
