Neora, formerly known as Nerium International, is a relationship marketing company founded in 2011 and headquartered in Addison, Texas. The company was built around breakthrough anti-aging skincare products and has since expanded into a comprehensive wellness brand. Neora's founding was driven by the discovery of the age-fighting properties of certain botanical ingredients, which became the foundation for the company's first product line.
Neora rebranded from Nerium International to reflect its evolution from a single-product skincare company to a broader health and wellness brand. The company's approach combines cutting-edge science with a people-first philosophy, emphasizing the importance of genuine relationships in its business model. Neora has been recognized for its innovative products and dynamic corporate culture within the direct selling industry.
Neora offers a range of age-defying skincare products and wellness supplements. The skincare line includes day and night creams, eye serums, body contour treatments, and cleansing products that feature proprietary ingredients and advanced formulations designed to address the visible signs of aging. The company's skincare products have been the subject of clinical studies that demonstrate their efficacy in improving skin appearance.
In the wellness category, Neora provides supplements for brain health, sleep support, weight management, and overall wellness. Products like EHT, a brain health supplement, and the Slim + Glow collection represent the company's expansion beyond skincare into holistic wellness. All Neora products are developed with a focus on scientific rigor, quality ingredients, and real-world results.
Neora provides a relationship marketing opportunity that allows independent Brand Partners to build businesses by sharing the company's products. The compensation plan rewards personal sales, customer acquisition, and team development. Neora differentiates its business model by emphasizing authentic relationships and customer-focused selling rather than high-pressure recruitment tactics.
The company supports its Brand Partners with comprehensive training, digital marketing tools, and a mobile app that simplifies business management. Neora's corporate team works closely with field leaders to create a supportive and empowering environment for all participants.
Neora operates in multiple countries, including the United States, Canada, Mexico, South Korea, Japan, Australia, and several European markets. The company's international expansion has been strategic and measured, focusing on markets with strong demand for premium anti-aging and wellness products. Neora continues to evaluate opportunities for growth in new markets as it builds on its established international presence.
