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The Industry Body for Direct-To-Consumer Retail. External link for Direct Selling Association UK Today, we proudly celebrates the incredible women who are the driving force behind our industry. Direct selling has long provided a flexible, empowering environment for women to build their own businesses, achieve financial independence, and foster strong communities across the UK. To all the female entrepreneurs balancing life, leadership, and ambition, we recognise your dedication. Thank you for your passion and resilience.#InternationalWomensDay#FemaleEntrepreneurship#WomenInBusiness#DirectSelling Yesterday, our Director General,Susannah Schofield OBE, gave a keynote presentation atThe Retail Bulletin's Customer Centric Retail event in London. "As retail races toward AI and automation, one truth is becoming clearer: human connection matters more than ever. In my latest Keynote for The Retail Bulletin, I explored why direct selling’s relationship-driven model is uniquely positioned for the future of retail. While technology can improve efficiency, it cannot replace trust, personal guidance, and genuine connection. For many decades, direct selling has thrived by putting people first - combining entrepreneurship, community, and personalised service. As digital tools evolve, the real differentiator in retail may well be what I call the “human premium.” In an increasingly automated world, commerce that is both profitable and personal will stand apart - people buy people.” In an increasingly automated world, what is retail's true competitive advantage? Our Director General,Susannah Schofield OBE, explores this very question in a new feature for Business For Home. While the wider retail sector focuses heavily on AI and efficiency, our channel continues to thrive on something technology cannot replicate: genuine human connection. Susannah highlights how our £1 billion sector is built on relationships, offering a 'human premium' that builds trust and loyalty. The direct selling channel provides a modern, flexible, and ethical business model that puts people first. Read her full insights on why the future of retail will be defined by closeness here:https://lnkd.in/eJHPXTfd#DirectSelling#HumanConnection#RetailTrends#DirectSellingUK#D2C#BusinessForHome Direct Selling Association UKreposted this