Amway

Amway (short for American Way) is the world's largest direct-selling company by revenue, founded in 1959 by Jay Van Andel and Richard DeVos in Ada, Michigan, USA. The company operates in more than 100 countries and territories, employing over 15,000 people and supported by a global network of more than 3 million independent business owners (IBOs). Amway's product portfolio spans four major categories: nutrition (led by the Nutrilite brand, the world's No. 1 selling vitamins and dietary supplements brand), beauty and personal care (Artistry cosmetics), home care, and energy. Nutrilite is unique in that it grows, harvests, and processes plants on its own certified organic farms, spanning over 6,000 acres on four continents. Amway's Artistry brand is recognized as one of the world's top five largest-selling premium skincare brands. Amway generated over US$8.9 billion in revenue in 2021, and consistently ranks at the top of the Direct Selling News (DSN) Global 100 list. The company invests heavily in R&D with over 900 scientists and researchers, and holds more than 1,500 patents globally. Amway's business model is straightforward: IBOs purchase products at wholesale and sell at retail, earning the difference, plus bonuses based on their personal and downline sales volume. The company has faced regulatory scrutiny in various countries, but has consistently maintained legal compliance with direct selling laws worldwide. In India, China, and Southeast Asia, Amway is among the most recognized consumer brands. The company's commitment to corporate social responsibility includes the Amway One by One Campaign for Children, which has impacted over 19 million children globally. Amway is privately held by the DeVos and Van Andel families, making it one of the largest privately owned corporations in the United States.