It Works! Global

It Works! Global – Company Overview

It Works! Global (commonly referred to simply as "It Works!") is an American multi-level marketing company specializing in body contouring wraps, nutritional supplements, and beauty products. Founded in 2001 by Mark Pentecost and his wife Cindy in Palmetto, Florida, It Works! built its initial business around a single distinctive product — the body applicator wrap — before expanding into a comprehensive wellness product portfolio. The company is best known for its "crazy wrap thing" — its flagship Ultimate Body Applicator — which generated enormous viral social media attention, particularly on Facebook and Instagram, where before-and-after photos of visibly tightened and toned skin after a single wrap application drove rapid brand awareness and enrollment growth. At its peak, It Works! achieved over $600 million in annual revenue with approximately 100,000 active distributors (Distributors). The company is privately held.

The Product That Built the Brand

The Ultimate Body Applicator wrap is a non-woven cloth applicator infused with a botanical lotion blend that is applied to the stomach, arms, thighs, or other target areas for a minimum of 45 minutes. The company markets the wrap as providing a "defining, toning, and firming" effect on the skin's surface through the action of its botanical ingredient complex. The "crazy wrap thing" nickname emerged organically from distributors and customers describing the product to skeptical friends — a genuine grassroots naming moment that became one of direct selling's most effective word-of-mouth marketing tools. The wrap's immediate visual effect (reduced fluid retention and temporary skin tightening) generated genuinely dramatic before-and-after photo content, creating authentic social media buzz that drove enormous enrollment.

Product Portfolio

• Ultimate Body Applicator: The signature wrap. Available in 4-pack boxes for personal use, the wrap is applied to the skin for 45 minutes and then removed, with a completing lotion applied afterward. Results are marketed as enhanced with multiple applications over 72 hours.
• Defining Gel: A topical body contouring gel for daily application to target areas between wrap applications, designed to maintain and enhance the wrap's effects.
• Greens: A greens powder blend combining 52 fruits and vegetables in a convenient drink mix format. One of It Works!' best-selling supplement products and a key entry product for health-oriented customers.
• Keto Coffee / Keto Creamer: Functional coffee and creamer products formulated for the ketogenic lifestyle, incorporating MCT oil, grass-fed butter, and exogenous ketones (beta-hydroxybutyrate). Launched during the peak of the keto diet trend and became one of the company's fastest-growing product lines.
• ThermoFIGHT X: A thermogenic weight management supplement combining green tea extract, caffeine, capsaicin, and chromium for metabolic support.
• Confianza Stress Support: An adaptogen blend combining ashwagandha, Rhodiola rosea, and Holy Basil for stress response modulation and cortisol management.
• Facial Wrap & Eye Cream: Skincare-specific applicator products for facial skin tightening and around-eye treatment.

Compensation Plan

It Works! distributors earn through a binary-influenced unilevel plan with multiple income streams including retail commissions on customer orders, enrollment bonuses, residual team commissions, and rank advancement bonuses. The company's ER (Loyal Customer) subscription program generates recurring monthly product orders that provide stable commission income for active distributors. Rank structure runs from Distributor through Diamond to Triple Diamond Presidential Diamond, with car bonuses and luxury travel incentives available at senior leadership levels.