Generation Zoe is an Argentine MLM that operated as a Ponzi scheme, founded in 2017 by Leonardo Cositorto. It promised investors returns of up to 7.5% monthly through AI-powered trading and a gold-backed cryptocurrency.
Despite its flashy tech claims, Generation Zoe was essentially a pyramid scheme that attracted over 10,000 investors, resulting in about $120 million in losses by early 2022. The operation collapsed, leaving many victims in its wake.
Cositorto was arrested by Interpol and sentenced to 12 years in prison in 2025 for leading Argentina's largest pyramid scheme. With a trust score of just 20/100, Generation Zoe is a clear example of the risks in the MLM and network marketing space.
Best for: This might appeal to individuals willing to take big risks for high rewards, but it's really not for anyone looking for a stable or trustworthy opportunity.
Generation Zoe is not considered a legitimate MLM company. It's been flagged as a Ponzi scheme, and there are serious allegations of fraud against it, including criminal charges and a $120 million loss for victims.
Generation Zoe claims to sell a range of products, but details are quite vague. Many reviews suggest that the focus is more on recruiting others than on actual products, which is a red flag for any MLM.
There's no clear answer on how much you can make with Generation Zoe. Given the serious legal issues and the structure of the company, many people have lost money rather than making it.
Complaints about Generation Zoe include allegations of fraud and being a Ponzi scheme. Many people have reported losing significant amounts of money, and the trust score for the company is only 20 out of 100.
The compensation plan for Generation Zoe is not well documented, but it likely relies heavily on recruiting new members. This is typical of companies with Ponzi scheme characteristics, where earnings come from new investments rather than actual sales.
The exact cost to join Generation Zoe isn't clearly stated, but like many MLMs, there are usually upfront fees and ongoing costs involved. Given the company's history, it's crucial to approach any financial commitment with caution.
Generation Zoe doesn't have a Better Business Bureau (BBB) rating, which is typically a bad sign. Companies involved in serious legal issues often don't maintain a good standing with the BBB.
Yes, there are many alternatives to Generation Zoe, especially if you're looking for legitimate MLM opportunities. Researching companies with good reputations and solid products can help you avoid the risks associated with Generation Zoe.
Generation Zoe operates in a niche that typically emphasizes wellness and lifestyle products. Like many MLMs, they likely use a multi-tiered compensation structure, where distributors earn money not just from their own sales, but also from the sales made by their recruits.
If you're considering joining Generation Zoe, be sure to ask the following questions:
Remember, it’s essential to verify any compensation plan details directly with Generation Zoe. Given the critical risk level and trust score of 20/100, proceed with caution.