PartnerCo Emerges from NewAge's Shadows
In 2023, the remains of **NewAge** were rebranded as **PartnerCo**, signaling a new chapter for the company. Following a tumultuous bankruptcy, **John R. Wadsworth** acquired the assets and is now a key player in PartnerCo’s leadership alongside **Darren Zobrist**.
Leadership and Legacy
Most of the original leadership team has remained intact. Notably, figures like Wadsworth and Zobrist are central to the company's vision. However, the absence of former executives like **Deanna Latson** and **Phil Lewis** from the current roster raises questions about the company’s direction.
The Fallout from NewAge
PartnerCo's foundation is marred by the fallout of NewAge's collapse, which was largely attributed to severe mismanagement. Post-bankruptcy reports disclosed instances of sabotage and extortion, leading to lawsuits against former executives for their roles in the company's decline. For instance, **Brent Willis** recently settled fraud charges with the **SEC** for $175,000.
Product Offerings at PartnerCo
Capitalizing on NewAge’s legacy, PartnerCo features a variety of health supplements categorized into several domains:
- Daily Health
- Detox
- Energy
- Gut Health
- Healthy Aging
- Mood
- Personal Care
- Weight Management
- Wellness Tech
Interestingly, PartnerCo no longer lists air filters alongside their replacement products, leaving consumers puzzled about the rationale behind this change. However, options for purchasing products in multipacks are available, often at discounted rates.
Compensation Structure
PartnerCo’s compensation plan has recently become more transparent, enabling a clearer understanding of how earnings can be generated. Here’s a breakdown of the key components:
Promoter Ranks
PartnerCo features four ranks for promoters that are determined by specific qualification criteria related to sales and recruitment.
Retail Commissions
Retail commissions are calculated based on the difference between the wholesale and retail price, with potential earnings reaching up to 30% of sales.
New Volume Bonus
This bonus rewards promoters for the first orders from new retail customers and recruits, incentivizing growth.
Residual Commissions
Residual commissions employ a modified unilevel structure. In this system, promoters can earn from their personally recruited team members across multiple levels. The sales volume from the promoter and their downline is categorized as Group Volume (GV).
The unilevel team leg with the highest GV is termed the “Power Line,” while others are classified as “Pay Lines.” A unique aspect of PartnerCo’s compensation plan is the creation of new “re-entry positions” when two legs reach the $2000 a week commission cap. This could lead to complex scenarios as promoters navigate their earnings.
Auto-Balance Feature
The auto-balance feature is designed to help promoters optimize their commissions. When a promoter has more than 100 Personal Volume (PV), PartnerCo balances any extra volume across their unilevel team to maximize earnings.
What This Means for Distributors
For distributors, PartnerCo's structure offers an opportunity to build earnings through both retail sales and recruitment. However, the complexities of the compensation plan may pose challenges, particularly for those new to the MLM landscape. The past events surrounding NewAge also leave lingering doubts about the company's stability and ethical practices.
Why It Matters
The transition from NewAge to PartnerCo represents a significant shift, but the underlying issues of management and transparency remain. For potential distributors, understanding these nuances is crucial as they weigh the risks and rewards of joining PartnerCo.
Looking Ahead
As PartnerCo continues to establish its identity in the MLM sector, observers should watch for how the company addresses its past and navigates market challenges. Increased transparency around earnings and product offerings will be key for building trust with both distributors and consumers.
