New Pet Care Brand Emerges from Olive Tree People
Olive Tree People, Inc., a subsidiary of Oliveda International, Inc., has announced the launch of a unique waterless pet care line named “Is That Matty?” This brand pays tribute to Matty, the beloved 180-pound Spanish Mastiff owned by founder Thomas Lommel, who was a familiar face in the Venice Beach area.
Honoring a Beloved Companion
The brand is named after Matty, who passed away in February 2025, serving as both a reminder of his gentle spirit and a commitment to innovative pet care. Lommel described Matty as a gentle giant, “friendly to small animals,” and a cherished member of the community. The name reflects not only his legacy but also aims to resonate with pet owners who view their pets as family members.
Capitalizing on Growing Pet Care Trends
This launch taps into the burgeoning trend of “pet humanization,” where pets are increasingly seen as integral parts of the family. The global pet care market is projected to reach a staggering $23 billion by the end of the decade. Olive Tree People believes its hydroxytyrosol-based products will meet this growing demand, particularly in the realm of waterless grooming.
"Olive Tree People is ideally positioned to fundamentally transform the pet care industry by raising awareness of the benefits of waterless grooming products for pets," the company stated.
Market Launch and Future Plans
The “Is That Matty?” line is officially launching in the United States this week, with plans to expand into Canadian and European markets shortly thereafter. This strategic rollout could position Olive Tree People as a significant player in the pet care sector.
What This Means for Distributors and Consumers
For distributors, this launch opens up new avenues for sales and engagement with customers who are passionate about high-quality pet care products. As the trend of treating pets like family continues to grow, distributors can capitalize on the unique selling proposition of waterless grooming.
Consumers, on the other hand, can look forward to innovative pet care options that promise convenience and quality. The emphasis on hydroxytyrosol—a natural antioxidant—also suggests a focus on health benefits for pets, aligning with the desires of many pet owners today.
Looking Ahead
As the pet care industry continues to evolve, Olive Tree People’s commitment to innovative products may set a new standard for how pet care is approached. Watch for the brand’s expansion into other markets and the potential introduction of more products that align with current trends in pet care.
