goDesana Reveals New $9.95 Daily Email Subscription
goDesana, a multi-level marketing (MLM) company specializing in essential oils, is rolling out a new $9.95 daily email subscription that promises uplifting content for subscribers. This initiative marks a significant evolution in the company’s approach since its founding in 2011.
Why This Matters
The introduction of a low-cost email subscription is noteworthy for both distributors and consumers. It suggests a shift towards more accessible marketing strategies, which could enhance engagement and retention among its promoter base. For MLM companies, maintaining distributor motivation and customer interest is crucial, especially in a highly competitive market.
Company Background
Founded by CEO Paula Scarcella, goDesana has seen a varied history in the MLM landscape. Scarcella has been involved in MLM since the 1990s, with previous ventures including supplements and essential oils. Her most recent foray into the industry before goDesana was with HB Naturals, where marketing practices raised eyebrows due to questionable health claims.
While goDesana's current business practices are under scrutiny, it’s notable that Scarcella has not faced significant allegations of fraud in recent years, indicating a potential shift towards greater legitimacy.
Product Offerings
goDesana has expanded its product line to include a diverse selection of essential oils, personal care items, and black seed oil, alongside the new email subscription service. Essential oils are priced between $12.95 and $75, with a staggering 169 varieties available.
Breakdown of Essential Oils
- Standard Oils: Available from $12.95, varieties include Eucalyptus, Sweet Orange, and more.
- Premium Oils: Such as Sensory, priced at $75.
- Gogo Stix: A unique offering that packages essential oils for convenience.
The black seed oil, priced at $24.95 per 30 ml bottle, is highlighted for its health benefits, especially the presence of 3000 mg of Thymoquinone. This traditional herb has gained popularity for its purported health-promoting properties.
Compensation Structure
goDesana features a compensation plan that includes retail commissions and residual earnings from downline sales. The company employs a unilevel structure for retail commissions, where promoters earn a percentage of sales generated by their team.
Promoter Ranks
There are seven distinct promoter ranks within the goDesana compensation plan, each with its own qualification criteria. Notably, promoters must generate a minimum sales volume of $9.95 monthly to advance in rank.
What This Means
The incorporation of a low-cost subscription service, combined with an extensive range of products, could bolster goDesana's market presence. For distributors, this means potentially more avenues for income generation through subscriptions and enhanced product offerings.
Consumers can benefit from varied products and an engaging email service designed to promote well-being and health awareness. This could position goDesana favorably among competitors who may not offer similar subscriptions.
Looking Ahead
As goDesana continues to evolve, it will be essential to watch how these changes impact sales and distributor engagement. Future developments, especially regarding product efficacy and marketing strategies, will be critical in determining the company’s trajectory in the saturated MLM market.
