eXp Realty Introduces 'Coming Soon' Listings for Enhanced Market Exposure
BELLINGHAM, WA — eXp Realty®, recognized as "the most agent-centric™ real estate brokerage on the planet" and a subsidiary of eXp World Holdings, Inc. (Nasdaq: EXPI), has announced a significant update to its agent offerings. Starting April 15, agents will gain the ability to syndicate "Coming Soon" listings to major real estate platforms, including Realtor.com, Homes.com, and ComeHome.com, thereby enhancing pre-market visibility.
Bridging Pre-Market and Public Exposure
This initiative is designed to create a seamless connection between pre-market listings and public exposure. By allowing agents to share key property details and images during the pre-market phase, eXp Realty aims to generate early interest among potential buyers, which can be crucial in fast-moving real estate markets.
Agents can utilize Zenlist, a third-party distribution platform available for both iOS and Android, to list properties in this manner, provided they comply with local MLS rules and regulations. This strategic move is expected to empower sellers by providing them with a broader audience prior to the official market launch.
CEO Leo Pareja's Vision
“If a home is being marketed to the public, consumers deserve the opportunity to see it,” stated Leo Pareja, CEO of eXp Realty. “This is about expanding visibility and giving sellers the widest possible audience while maintaining compliance with MLS rules and local regulations.”
eXp Realty's philosophy emphasizes transparency and accessibility in the housing market. By allowing listings to be visible across multiple platforms, the company aims to enhance the buying and selling experience. This move not only benefits sellers with greater exposure but also allows buyers a wider array of options as they search for their future homes.
Impact on the Real Estate Landscape
With an estimated 170 million monthly views across its platforms, eXp Realty is positioning itself as a leader in leveraging technology to improve accessibility in real estate. By introducing non-exclusive syndication for these pre-market listings, the company is not limiting its agents to a single portal but rather ensuring that all interested platforms can receive eXp listings on equal terms.
In a competitive industry where timing and visibility are essential, this initiative could provide eXp agents with a distinct advantage. By facilitating early market exposure, eXp is not only enhancing its agents' abilities but also fostering a more competitive and efficient real estate environment.
About eXp World Holdings, Inc.
eXp World Holdings, Inc. (Nasdaq: EXPI) is the parent organization of eXp Realty and SUCCESS® Enterprises. With a cloud-based framework and an agent-centric approach, eXp Realty offers real estate professionals industry-leading commission structures, revenue sharing, equity ownership opportunities, and a global community network. The company operates across multiple regions, including the Americas, Europe, the Middle East, Asia Pacific, and South Africa, continuously redefining the way agents connect and succeed in the real estate sector.
