Plexus Worldwide

Plexus Worldwide is an American MLM company best known for its Plexus Slim pink drink (the 'Pink Drink'), which is marketed as a gut health, weight management, and energy support supplement. Founded in 2006 in Scottsdale, Arizona, Plexus has grown rapidly through social media marketing, particularly among women, and generates estimated annual revenue of $500 million. The company operates primarily in the United States, Canada, Australia, and New Zealand. Plexus products are centered on gut health and microbiome support, a positioning that has resonated strongly with the growing consumer wellness trend around digestive health. Beyond the flagship Slim product, Plexus offers a range of supplements including ProBio 5 (probiotic), BioCleanse, Block (carb/fat blocker), and the Lean protein shakes. Plexus distributors, called Plexus Ambassadors, earn income through retail commissions, team commissions, and various bonuses. The company has faced FTC scrutiny regarding health claims made by its distributors on social media, particularly claims about treating specific diseases. The Plexus Slim product line has been reformulated multiple times in response to regulatory feedback. Plexus has a very active and passionate distributor community, particularly on Facebook and other social media platforms. The company's focus on gut health has proven to be a durable marketing theme that continues to attract new customers and distributors.