Lyoness, now rebranded as myWorld, is a shopping community and cashback company founded in 2003 and headquartered in Graz, Austria. The company operates a loyalty and cashback program that connects consumers with a network of partner merchants, allowing shoppers to earn cashback on their everyday purchases. Lyoness/myWorld has built one of the largest shopping communities in the world, with millions of members and hundreds of thousands of partner companies across numerous countries.
The company's concept is built on the principle that consumers can benefit financially from their regular shopping habits by channeling their purchases through the myWorld network. Partner merchants benefit from increased customer traffic and loyalty, while members enjoy cashback rewards and exclusive deals. This three-way value proposition has enabled Lyoness/myWorld to scale rapidly across international markets.
Lyoness/myWorld's primary offering is its shopping and cashback platform, which connects members with partner merchants across a wide range of categories, including fashion, electronics, travel, groceries, dining, and services. Members earn cashback when they shop at partner locations, both online and in physical stores. The platform also features exclusive deals, discounts, and promotional offers from partner merchants.
The company's ecosystem includes several branded platforms and services, including myWorld for shopping and cashback, Cashback World loyalty cards, and various digital tools that enhance the shopping experience. The platform is accessible through web browsers and mobile apps, making it convenient for members to discover deals and earn cashback wherever they shop. myWorld's merchant partner network is continuously expanding, providing members with an ever-growing range of cashback opportunities.
Lyoness/myWorld offers a business opportunity that allows independent representatives to earn income by referring new members and merchants to the platform. The compensation plan rewards representatives for building the shopping community through commissions on the purchases made by referred members. Representatives can also earn bonuses for recruiting merchant partners and building teams of fellow representatives.
The company provides its representatives with marketing materials, training programs, and digital tools to support their business-building efforts. The business opportunity is positioned as a way to earn income by helping others save money on their everyday purchases, creating a value-based proposition that is easy to communicate.
Lyoness/myWorld operates in more than 50 countries across Europe, Asia, North America, South America, Africa, and Oceania. The company's Austrian headquarters serves as the hub for its global operations, which include regional offices and teams in key markets. myWorld's extensive international presence and massive merchant partner network make it one of the largest loyalty and cashback platforms in the world.
