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Amway North America(formerly known asQuixtarNorth America) is an American worldwidemulti-level marketing(MLM) company, founded 1959 inAda,Michigan, United States. It is privately owned by the families ofRichard DeVosandJay Van AndelthroughAlticorwhich is theholding companyfor businesses includingAmway, Amway Global, Fulton Innovation, Amway Hotel Corporation, Hatteras Yachts, and manufacturing and logistics companyAccess Business Group.[1]After the launch of Amway Global (originally operating under the name Quixtar), it replaced the Amway business in the United States, Canada and the Caribbean, with the Amway business continuing to operate in other countries around the world. On May 1, 2009, Quixtar made the name change to Amway Global and fused the various different entities of the parent company.[2][needs update] Amway Global is a member of theDirect Selling Association[3]and theBetter Business Bureau.[4]