BioPerformance

BioPerformanceis amulti-level marketingcompany that sells fuel additives, often in the form of "gas pills", which are claimed to increasefuel efficiencyin automobiles. The company was founded in 2005 by Gus Romero.[1][2] Research has concluded that the "gas pills" are not effective with regard to fuel efficiency. It has also been claimed that BioPerformance made other false claims, such as that its pills are non-toxic (they are made primarily ofnaphthalene, a toxic chemical also found in mothballs).[3]The company was sued and temporarily shut down on May 17, 2006 by the Texas Attorney General for being an allegedpyramid schemeand also because of the company's allegedfalse advertisingclaims.[4][5] It has been asserted by former BioPerformance representatives now speaking out against BioPerformance that the company appears to have taken early precautionary measures to avoid refunds on the gas pill. The company acceptedmoney orderpayments or check payments through postal mail. Multilevel marketing companies selling faulty products have been known to not accept credit card payments due tocharge backsfrom unsatisfied customers, which in turn create accrued charge back fees for the company.[citation needed]