Beachbody (BODi)

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Founded1998
HeadquartersEl Segundo, California
Trust Score94/100
Views5

About Beachbody (BODi)

Company Overview

Beachbody, now known as BODi, is a leading health and fitness company founded in 1998 by Carl Daikeler and Jon Congdon in El Segundo, California. The company has become one of the most recognized names in the home fitness industry, pioneering the concept of streaming workout programs and comprehensive fitness solutions delivered directly to consumers. Beachbody is known for creating some of the most popular fitness programs in history, including P90X, Insanity, 21 Day Fix, and many others. In 2022, the company rebranded its direct selling division as BODi to reflect its expanded focus on holistic health, nutrition, and mindset coaching alongside fitness programming.

Products and Services

BODi offers a comprehensive suite of health and fitness products and services including streaming workout programs, nutritional supplements, and meal planning tools. The BODi streaming platform provides access to thousands of workout classes across various fitness disciplines including strength training, cardio, yoga, dance, and meditation. The company's nutritional product line includes Shakeology, a premium superfood nutrition shake; Beachbody Performance supplements for workout optimization; and various portion-control nutrition programs such as the 2B Mindset and Ultimate Portion Fix. BODi also provides digital tools and apps that help users track their fitness progress, plan meals, and stay motivated throughout their health and wellness journeys. The combination of fitness programming and nutritional products creates a comprehensive ecosystem for healthy living.

Business Opportunity

BODi offers a network marketing business opportunity through its Team Beachbody Coach program, where independent coaches help others achieve their health and fitness goals while building their own businesses. Coaches earn income through product sales, team building, and participation in various bonus and incentive programs. The company provides extensive training resources, business tools, and a supportive community to help coaches succeed. BODi coaches serve as accountability partners for their clients, providing motivation, guidance, and support throughout their fitness journeys. The business model emphasizes the importance of personal transformation, encouraging coaches to lead by example and share their own health and fitness experiences to inspire others.

Global Presence

Headquartered in El Segundo, California, BODi operates primarily in the United States, Canada, the United Kingdom, and France. The company became publicly traded through a merger with Forest Road Acquisition Corp in 2022. BODi's streaming platform allows it to reach fitness enthusiasts worldwide through digital content delivery, while its physical products are available in select international markets. The company continues to innovate in the digital fitness space, leveraging technology to deliver personalized health and wellness experiences to its global community of customers and coaches.

Compensation Plan

Compensation Plan Type: Unilevel

How It Works

BODi Team Coaches earn through Shakeology and BODi subscription sales, coaching commissions, and team override bonuses.

Key Bonuses & Income Streams

  • Retail Commission (25%): 25% commission on customer Shakeology, supplement, and BODi subscription sales.
  • Team Cycle Bonus ($18 per cycle): Earn $18 each time your team generates 200 Team Volume Points (TVP) — essentially a team productivity bonus.
  • Coach Volume Bonus (CVB): 5-10% override on personally enrolled coaches' customer volume.
  • Coach Success Club: Monthly bonus ($100-$500) for coaches maintaining minimum personal volume and customer accounts.
  • Star Diamond Bonus: Monthly cash bonus at Star Diamond and above ranks.
  • Success Club Trip: Annual incentive trip for coaches maintaining Success Club status.

Rank Structure

Coach > Emerald > Ruby > Diamond > 1-Star Diamond > 2-Star Diamond > 5-Star Diamond > 10-Star Diamond > 15-Star Diamond

Qualification Requirements

Must be active on personal Shakeology or BODi subscription. Emerald requires 3 personally enrolled active coaches. Diamond requires 5+ active coaches with minimum team volume.

Trust Score

94
/ 100
Low Risk

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