Social media MLM cringe - why do distributors post the same scripts?

We have all seen them. The copy-paste messages saying "Hey girl, I noticed you liked my post..." or the before and after photos with completely different lighting. The income screenshots that show one good month out of 36. The "I just got a free vacation" posts that do not mention they had to hit a sales target. Why do MLM distributors all seem to follow the same playbook? Is it because their upline gives them scripts? Does this approach actually work on anyone? And why does it make people trust MLM less?

The comparison between MLM failure rates and traditional business failure rates is misleading. When a traditional business fails, the owner usually has assets, inventory, and equipment they can sell. When an MLM distributor fails, they have nothing but overpriced products in their garage.

I studied compensation plans from 20 different MLM companies for my MBA thesis. My conclusion: the companies that pay more for retail sales to actual customers consistently have higher distributor satisfaction and lower turnover than companies that emphasize recruitment. The model CAN work, but only when structured around genuine product demand.

This is a one-sided view. I know plenty of people earning full-time income from their MLM business. They work hard, treat it like a real business, and provide genuine value to their customers. Success IS possible.

I think the industry is going through a necessary evolution. Companies that survive will be the ones that shift toward genuine customer acquisition, transparent income disclosures, and products that can compete on merit without the MLM price premium. The old model of recruit-recruit-recruit is dying.