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Why are MLM products so overpriced compared to store brands?

I was looking at a popular MLM protein shake that costs $45 for 14 servings. I found a nearly identical product at Costco for $25 that gives you 30 servings. The MLM juice costs $40 per bottle versus similar products at the grocery store for $8. I understand that MLM companies need to pay commissions to multiple levels of distributors, but does that mean customers are essentially paying inflated prices to fund the compensation structure? MLM distributors always say their products are "premium quality" that justifies the price. But is that actually true, or is it just what they are trained to say?

4 Replies

I was looking at a popular MLM protein shake that costs $45 for 14 servings. I found a nearly identical product at Costco for $25 that gives you 30 servings. The MLM juice costs $40 per bottle versus similar products at the grocery store for $8. I understand that MLM companies need to pay commissions to multiple levels of distributors, but does that mean customers are essentially paying inflated prices to fund the compensation structure? MLM distributors always say their products are "premium quality" that justifies the price. But is that actually true, or is it just what they are trained to say?

I think the industry is going through a necessary evolution. Companies that survive will be the ones that shift toward genuine customer acquisition, transparent income disclosures, and products that can compete on merit without the MLM price premium. The old model of recruit-recruit-recruit is dying.

Great breakdown of the compensation plan. One question - when you say you earn 5% on your first level, is that 5% of wholesale or retail price? Because that distinction makes a huge difference in actual dollar amounts.

The comparison between MLM failure rates and traditional business failure rates is misleading. When a traditional business fails, the owner usually has assets, inventory, and equipment they can sell. When an MLM distributor fails, they have nothing but overpriced products in their garage.

Thank you for sharing this. I wish I had read something like this before I joined my company. It would have saved me a lot of money and some friendships. I am sharing this with anyone who is considering joining an MLM.

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