Email marketing strategies for network marketers

I want to build an email list for my MLM business. What email marketing tools and strategies work best? How do I nurture leads through email without being too pushy?

I studied compensation plans from 20 different MLM companies for my MBA thesis. My conclusion: the companies that pay more for retail sales to actual customers consistently have higher distributor satisfaction and lower turnover than companies that emphasize recruitment. The model CAN work, but only when structured around genuine product demand.

This is a one-sided view. I know plenty of people earning full-time income from their MLM business. They work hard, treat it like a real business, and provide genuine value to their customers. Success IS possible.

Great post. I have been saying this for years but nobody wants to listen. The people making money in MLM are the exception, not the rule. The income disclosure statements prove this but recruiters conveniently forget to mention them.

I tried 3 different MLM companies over 5 years. Total invested: about $15,000. Total earned: about $3,500. Total friendships damaged: at least 10. Would I do it again? Absolutely not. But I do not regret the lessons I learned about myself.