Mary Kay is an American multilevel marketing company that is privately owned. It is the sixth largest multi level marketing company in the world. The company began its journey in 1963 by Mary Kay Ash. Mary Kay produces and sells cosmetics through direct selling. The company has more than 3.5 million independant sales persons and sells all over the globe. The company offers some amazing bonuses and incentives. The company had a very strong marketing team. In the late sixties and seventies, when the company was beginning to gain distributors, the company gave bright pink cars to its distributors who managed their targets. By this move, the pink cars got to be associated with Mary Kay and the company got more distributors, thereby increasing their sales exponentially.
The company supports numerous social causes. It supports women and gives huge amounts of money towards eliminating cancers that affect women. Another important aspect is that most of Mary Kay’s supporters are women. The founder of the company wanted home to be a safe haven for the women. Unfortunately, it is a sad fact that the homes of today has thousands of women and children who are affected by domestic violence. When you buy a product from the company, The Mary Kay Foundation donates a sum to stop the violence and making a difference for these women and children.