Forever Living Products International (FLP) is an American multi-level marketing company specializing in aloe vera-based health and beauty products. Founded in 1978 by Rex Maughan in Scottsdale, Arizona, Forever Living has grown to become one of the world's largest growers, manufacturers, and distributors of aloe vera products. The company is privately held and employs over 10,000 people globally, supported by approximately 9.5 million independent distributors (Forever Business Owners) in over 160 countries. Forever Living owns and operates massive aloe vera plantations in the Dominican Republic, Texas, and other locations, ensuring control over product quality from farm to consumer. The company's flagship product, Aloe Vera Gel, is made from 99.7% pure inner-leaf aloe vera and remains one of the best-selling direct-selling health beverages worldwide. Forever Living's product catalog includes over 150 products spanning nutritional supplements, aloe vera juices, weight management products, skincare, cosmetics, and bee-derived products. The company's annual revenue is estimated to exceed $2.5 billion, making it one of the largest privately held direct-selling companies globally. Forever Living has a strong presence in Europe, the Middle East, Africa, and Asia, particularly in markets where herbal and natural remedies are culturally valued.
PLAN TYPE: Classic Stairstep Breakaway
HOW IT WORKS:
Forever Living Products (FLP) uses a classic Stairstep Breakaway plan where distributors (Forever Business Owners, FBOs) advance through case credit levels by accumulating personal and group purchases. The plan rewards retail sales, personal group activity, and developing managers and directors who 'break away' to form independent groups.
KEY QUALIFICATION STEPS:
• Distributor: Entry level — enroll with Distributor Application
• Assistant Supervisor: Accumulate 25 case credits (CC) in qualifying period
• Supervisor: Accumulate 75 CC — begins earning Wholesale Profit on direct downline
• Assistant Manager: 120 CC — earns higher wholesale differential
• Manager: Accumulate 200 CC — the key breakaway level; permanently qualifies
• Senior/Soaring/Assistant/Director: Increasing breakaway organization requirements
CASE CREDITS (CC):
FLP measures volume in Case Credits rather than dollar volume. One case credit equals approximately $163 in wholesale FBO price (US). A business builder typically aims for 4 CC/month of personal purchases and sales to maintain Supervisor qualification and qualify for volume rebates.
INCOME STREAMS:
• Retail Profit: 43% difference between distributor price and recommended retail price
• Wholesale Profit: 5-18% on personally sponsored distributors below your level
• Volume Rebate: 3-18% earned on personal group production above Supervisor
• Business Incentive Plan (BIP): 6% on qualifying Manager groups in organization
• Leadership Bonus: 3-6% override on qualifying Director-level groups
• Eagle Manager Program: Additional incentives for consistent monthly activity
TYPICAL MONTHLY EARNINGS:
• Active FBO: $100-$600/month
• Supervisor: $600-$2,000/month
• Manager: $2,000-$8,000/month
• Director and Senior Director: $8,000-$30,000+/month
