Without much notice, the world changed in the 1990s when the internet went from a network used by a small group to the underground plumbing on how we navigate ourselves through our everyday lives. Platforms like Google, Facebook, eBay, Amazon and YouTube are not only tools to search, connect, shop and trade, but also they have somewhat earned our trust as consumers to deliver to us with 100 percent truth and consistence, but how can it? For the most part it is moderated by ourselves. Society.